Our Story

Mini & Boo began in 2018 after the arrival of my third daughter and a personal journey navigating childhood allergies, ingredient awareness and creating a calmer, lower tox home for our family.

Like many parents, I found myself spending countless hours researching the products we were using every day from feeding essentials to household items wanting to better understand what was in them and whether there were gentler, more thoughtful alternatives available.

What started as a personal shift within our home soon became Mini & Boo — a brand built around simple, practical and beautiful everyday essentials designed to support real family life.

The name itself holds a special place in my heart. “Boo” was a nickname given to me by my late father, while “Mini” represents my girls and the little years that inspired it all.

Today, Mini & Boo continues to grow from the same values it was founded on thoughtful choices, everyday simplicity and creating products families can genuinely feel good about bringing into their homes.